Server-side profit tracking for e-commerce

Stop scaling revenue. Start scaling profit.

Profitscaler calculates every order's profit after cost of goods, VAT, shipping and fees, then sends that figure to your marketing and analytics stack.

Track 500 orders for free. No credit card required.

Find out which orders are losing money.

The problem

ROAS has a blind spot, and it’s expensive

Every store has products that look excellent in a revenue report and lose money once costs are counted.

Order #4821

+€62

on €380 revenue

Order #4822

−€114

on €450 revenue

Your bidding prefers the one that loses money.

500 orders ·

65 lost money

We built a simulator to help you find out how many of your orders lose money after costs.

How it works

Live in days

Connect your feed, set up the tracking, and profit lands on every order.

Connect your shopping feed

Use what you already have

COGS, VAT, shipping costs all ingested

Rule-based fallback values

Connect your shopping feed

Use what you already have

COGS, VAT, shipping costs all ingested

Rule-based fallback values

Set up your tracking

No developer needed

Server-side compatible

Automatic data validation

Set up your tracking

No developer needed

Server-side compatible

Automatic data validation

Start tracking profit

Order profit is calculated live

Profit conversions sent to Google Ads

Export to your BI tool

Start tracking profit

Order profit is calculated live

Profit conversions sent to Google Ads

Export to your BI tool

Start tracking profit

Order profit is calculated live

Profit conversions sent to Google Ads

Export to your BI tool

Knowing which orders lose money is the easy half. Profitscaler puts that number where it can optimize your bids, what items you push, and your pricing.

Knowing which orders lose money is the easy half. Profitscaler puts that number where it can optimize your bids, what items you push, and your pricing.

Knowing which orders lose money is the easy half. Profitscaler puts that number where it can optimize your bids, what items you push, and your pricing.

0 ms

Page load impact

0 ms

Page load impact

Zero

Lost conversions

Zero

Lost conversions

EU

Data hosting

EU

Data hosting

Per SKU

VAT handling

Per SKU

VAT handling

what makes it different

Profit, worked out properly

Calculated per line item, from each product's own costs.

Profit after every cost

COGS, VAT, per-carrier shipping, payment fees and supplier kickbacks, on every order line.

Margin per SKU and per order

Find out which products are profitable and which ones are driving losses.

Profit by channel

The same source and medium GA4 shows, ranked by profit instead of revenue.

Find out what's losing money

Filter to negative margin orders, orders priced from an estimate, or products your feed does not cover.

what makes it different

Profit, worked out properly

Calculated per line item, from each product's own costs.

Profit after every cost

COGS, VAT, per-carrier shipping, payment fees and supplier kickbacks, on every order line.

Margin per SKU and per order

Find out which products are profitable and which ones are driving losses.

Profit by channel

The same source and medium GA4 shows, ranked by profit instead of revenue.

Find out what's losing money

Filter to negative margin orders, orders priced from an estimate, or products your feed does not cover.

what makes it different

Profit, worked out properly

Calculated per line item, from each product's own costs.

Profit after every cost

COGS, VAT, per-carrier shipping, payment fees and supplier kickbacks, on every order line.

Margin per SKU and per order

Find out which products are profitable and which ones are driving losses.

Profit by channel

The same source and medium GA4 shows, ranked by profit instead of revenue.

Find out what's losing money

Filter to negative margin orders, orders priced from an estimate, or products your feed does not cover.

Integrations

Fits the stack you already run

Profitscaler adds profit to the tools you already use.

Nothing to install on your site

Profitscaler runs in your server container, so your storefront stays as it is.

Nothing to install on your site

Profitscaler runs in your server container, so your storefront stays as it is.

Nothing to install on your site

Profitscaler runs in your server container, so your storefront stays as it is.

Your feed, mapped once

Cost prices come from the feed you already maintain, synced every day.

Your feed, mapped once

Cost prices come from the feed you already maintain, synced every day.

Your feed, mapped once

Cost prices come from the feed you already maintain, synced every day.

Profit where the bidding is

Sent to your ad platforms as the conversion value.

Profit where the bidding is

Sent to your ad platforms as the conversion value.

Profit where the bidding is

Sent to your ad platforms as the conversion value.

Reporting stays yours

Profit per order, SKU and traffic channel, in your BI tools.

Reporting stays yours

Profit per order, SKU and traffic channel, in your BI tools.

Activation

Profit bidding is not the only answer

Often it’s the right one, but it depends on your data. Margin projection is the alternative.

The same number at every level

Order profit is the sum of its line items, to the cent, so a losing product inside a profitable order shows up.

Segment the Shopping feed

Projected margin per product, in a custom label feed for Merchant Center. Make your campaigns stop pushing what loses money.

Send profit as the conversion value

Google bids on profit instead of revenue. It is the most direct route, with the highest risk and reward.

The same number at every level

Order profit is the sum of its line items, to the cent, so a losing product inside a profitable order shows up.

Segment the Shopping feed

Projected margin per product, in a custom label feed for Merchant Center. Make your campaigns stop pushing what loses money.

Send profit as the conversion value

Google bids on profit instead of revenue. It is the most direct route, with the highest risk and reward.

Security

Your margins stay yours

Margin data might be the most sensitive number in e-commerce. We treat it that way.

Per-client keys

Own access keys per store, rotatable in minutes.

Per-client keys

Own access keys per store, rotatable in minutes.

Per-client keys

Own access keys per store, rotatable in minutes.

No in-browser exposure

Calculated server-side. No client-side leaks.

No in-browser exposure

Calculated server-side. No client-side leaks.

No in-browser exposure

Calculated server-side. No client-side leaks.

EU-hosted

Our servers are located in the EU.

EU-hosted

Our servers are located in the EU.

EU-hosted

Our servers are located in the EU.

No lock-in

Everything keeps working.

No lock-in

Everything keeps working.

No lock-in

Everything keeps working.

Pricing

Pricing that doesn’t punish a good month

Every feature is included and extra markets cost nothing. The price depends only on your orders per month.

500

500

orders / mo

500

1k

2.5k

5k

10k

25k

50k

100k

Orders granted, every month

500

500

Price per order

€0.17

€0.17

Effective per order, annual

€0.1417

€0.1417

€0.1417

Extra orders bill in blocks of

50

50

Cost per market or domain

€0

€85

€85

/mo

€850

€850

a year (two months free)

First 500 orders free · no card

Unused orders roll over for the entire length of your subscription.

Consistently over 100K/month? Talk to us.

Frequently asked questions

Can’t find what you’re looking for? Reach out to our team:

General

Getting started

Pricing & billing

Integrations

Security & privacy

Data & accuracy

What is Profitscaler?

Profitscaler calculates the true profit of every order, after cost of goods, VAT, shipping, payment fees and handling, and sends it to the ad and reporting tools e-commerce stores use.

Your server-side container asks us what an order was worth at the moment it happens, and we answer in the few hundred milliseconds it is willing to wait. The number goes to ad platforms like Google Ads, analytics like GA4 as a value on the event, and to your own reporting as a CSV export.

Who is it for?

Profitscaler is for e-commerce stores that run server-side tracking. Both online retailers and D2C brands are supported.

If you have neither a server-side container nor any idea of your margins, then Profitscaler is not for you just yet. If all you're missing is server-side tracking, reach out to us and we'll help you get started through our agency business Nordscale.

Do I have to bid on profit to use this?

No, profit bidding is not required. Profitscaler measures profit whether or not you bid on it, and we would rather you decided the bidding question after seeing your own numbers.

Measuring honestly and choosing what to bid on are two separate decisions. Sending profit straight in as conversion value is right for some stores and wrong for others.

Does this replace my analytics or reporting?

No. Profitscaler adds to your existing stack instead of replacing it. Profit goes into the tools you already use: Google Ads, GA4, Merchant Center and your own BI tool.

Profitscaler does have an overview with a dashboard which is helpful for some, but for advanced users automated data exports will be the primary reporting workflow.

Do I have to change my website or checkout?

No. Profitscaler changes nothing on your website or checkout, because everything happens server-side, after the purchase event has already left the browser. Nothing is added to your storefront, so nothing can slow a page down or break at a theme update.

Who is behind Profitscaler?

Profitscaler is built by Nordscale, a Swedish performance marketing agency. The two brands trade under the same legal entity but are otherwise kept separate.

Frequently asked questions

Can’t find what you’re looking for? Reach out to our team:

General

Getting started

Pricing & billing

Integrations

Security & privacy

Data & accuracy

What is Profitscaler?

Profitscaler calculates the true profit of every order, after cost of goods, VAT, shipping, payment fees and handling, and sends it to the ad and reporting tools e-commerce stores use.

Your server-side container asks us what an order was worth at the moment it happens, and we answer in the few hundred milliseconds it is willing to wait. The number goes to ad platforms like Google Ads, analytics like GA4 as a value on the event, and to your own reporting as a CSV export.

Who is it for?

Profitscaler is for e-commerce stores that run server-side tracking. Both online retailers and D2C brands are supported.

If you have neither a server-side container nor any idea of your margins, then Profitscaler is not for you just yet. If all you're missing is server-side tracking, reach out to us and we'll help you get started through our agency business Nordscale.

Do I have to bid on profit to use this?

No, profit bidding is not required. Profitscaler measures profit whether or not you bid on it, and we would rather you decided the bidding question after seeing your own numbers.

Measuring honestly and choosing what to bid on are two separate decisions. Sending profit straight in as conversion value is right for some stores and wrong for others.

Does this replace my analytics or reporting?

No. Profitscaler adds to your existing stack instead of replacing it. Profit goes into the tools you already use: Google Ads, GA4, Merchant Center and your own BI tool.

Profitscaler does have an overview with a dashboard which is helpful for some, but for advanced users automated data exports will be the primary reporting workflow.

Do I have to change my website or checkout?

No. Profitscaler changes nothing on your website or checkout, because everything happens server-side, after the purchase event has already left the browser. Nothing is added to your storefront, so nothing can slow a page down or break at a theme update.

Who is behind Profitscaler?

Profitscaler is built by Nordscale, a Swedish performance marketing agency. The two brands trade under the same legal entity but are otherwise kept separate.

Frequently asked questions

Can’t find what you’re looking for? Reach out to our team:

What is Profitscaler?

Profitscaler calculates the true profit of every order, after cost of goods, VAT, shipping, payment fees and handling, and sends it to the ad and reporting tools e-commerce stores use.

Your server-side container asks us what an order was worth at the moment it happens, and we answer in the few hundred milliseconds it is willing to wait. The number goes to ad platforms like Google Ads, analytics like GA4 as a value on the event, and to your own reporting as a CSV export.

Who is it for?

Profitscaler is for e-commerce stores that run server-side tracking. Both online retailers and D2C brands are supported.

If you have neither a server-side container nor any idea of your margins, then Profitscaler is not for you just yet. If all you're missing is server-side tracking, reach out to us and we'll help you get started through our agency business Nordscale.

Do I have to bid on profit to use this?

No, profit bidding is not required. Profitscaler measures profit whether or not you bid on it, and we would rather you decided the bidding question after seeing your own numbers.

Measuring honestly and choosing what to bid on are two separate decisions. Sending profit straight in as conversion value is right for some stores and wrong for others.

Does this replace my analytics or reporting?

No. Profitscaler adds to your existing stack instead of replacing it. Profit goes into the tools you already use: Google Ads, GA4, Merchant Center and your own BI tool.

Profitscaler does have an overview with a dashboard which is helpful for some, but for advanced users automated data exports will be the primary reporting workflow.

Do I have to change my website or checkout?

No. Profitscaler changes nothing on your website or checkout, because everything happens server-side, after the purchase event has already left the browser. Nothing is added to your storefront, so nothing can slow a page down or break at a theme update.

Who is behind Profitscaler?

Profitscaler is built by Nordscale, a Swedish performance marketing agency. The two brands trade under the same legal entity but are otherwise kept separate.

Find out what your orders are actually worth

Track 500 orders for free. No credit card required.

Built by people who run ads for a living.

Profitscaler calculates the true profit of every order server-side, after cost of goods, VAT, shipping, payment fees and handling, and sends it to the ad and reporting tools an e-commerce store or its agency already runs.

© 2026 Nordscale Strategies AB. Made with ❤️ in Sweden.

Find out what your orders are actually worth

Track 500 orders for free. No credit card required.

Built by people who run ads for a living.

Profitscaler calculates the true profit of every order server-side, after cost of goods, VAT, shipping, payment fees and handling, and sends it to the ad and reporting tools an e-commerce store or its agency already runs.

© 2026 Nordscale Strategies AB. Made with ❤️ in Sweden.

Find out what your orders are actually worth

Track 500 orders for free. No credit card required.

Built by people who run ads for a living.

Profitscaler calculates the true profit of every order server-side, after cost of goods, VAT, shipping, payment fees and handling, and sends it to the ad and reporting tools an e-commerce store or its agency already runs.

© 2026 Nordscale Strategies AB. Made with ❤️ in Sweden.